British fashion buyer Alice Thornton founded House of Alice in 2020 during the UK’s Covid–19 lockdown. HOA is a sustainable t-shirt brand for the modern woman – a woman who has a considered approach to her fashion choices and is decisive in her actions. A woman who wants to have a positive impact on the world. A HOA t-shirt is history revisited, inspired by 90s’ nostalgia and passionately aiming to bring graphic tees to the forefront of your wardrobe (and mind).
Since the growth of fast fashion brands, it has become more difficult to preserve quality and relatability. HOA’s t-shirts are designed to last and to be a wardrobe staple that you can build your outfit around.
We have a really close relationship with our suppliers, and we avoid unnecessary embellishments or add ons. And there’s zero wastage, thanks to our pre-order business model. Each t-shirt is available to buy online and for a limited time only. We like to think that if you like it enough, you won’t mind waiting.
HOA maintains ecological and environmental sustainability in all levels of production. All styles are produced in limited quantities to ensure a carefully curated and small-scale production. Working solely out of the UK for both sampling and production reduces the eco impact of shipping, while supporting local businesses.
Stay tuned via our social media – each collection is worth the wait and, well, everyone needs something to smile about (now more than ever). Let’s go on this journey together, contributing to a more conscious and creative fashion industry by creating less, but better.
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